I have only included the paragraph that mentions Bloomingdale.
D.C.’s young newcomers could swing the mayoral election, but only if they tune in
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Wells said he is most focused on newcomers who might have bought their first house or who have children starting school. He opted to invest less in street signs, campaign buttons and clothing bearing his logo and more in Facebook advertisements targeted at high-density buildings.
On a recent night, Wells and Bowser pursued two different strategies to win the support of younger voters. Wells held his 57th birthday party at a hipster hangout in Bloomingdale, surrounded by a young, mostly white crowd of campaign staff members and supporters who had read on blogs that he’d be at Boundary Stone.
“I’m not trying to do things the old way,” Wells said. “Will this way work? That’s what I’m going to find out.”
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